Hex & Ascii encode
The mailto gets the hex
%65%64%77%61%72%64%40%62%72%69%74%73%74%72%65%61%6d%2e%63%6f%6d
encoded, the ascii
edward@britstream.com
will display okay in the browser so is used for the link.
edward@britstream.com (please don't use this address, all email sent to it will be added to a blacklist)
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